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“Autoplay video ads are an ad format users almost universally hate, and were a key reason users abandoned taxis in favour of Ubers in the first place.” 🙅 ft.com/content/20dded9d-98f7-4b47-9528-8eb72ef62d31
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“Advertising businesses like Uber Advertising, which are adjacent to non-ad-based companies, must plot a perilous course between really strong and even easy revenue opportunities and potential privacy issues or user blowback.” adexchanger.com/mobile/uber-declares-its-destination-based-targeting-is-contextual/ 💸