-
@35165_43121 I see your point, they are selling the ability to target on your data, within their platforms. Which is quite close to selling your data. IMHO it’s debatable
-
@35165_43121 And it’s not that much concentrated: the data is coming from “dozens of data providers”, and made available through multiple DSPs, DMPs, SSPs
-
@35165_43121 Google has protections so you can’t access raw user data via their tools (you have to go through their Ads Data Hub), but it’s not the case for most other adtech players. Hence most agencies / trading desks do get raw user data