pixeldetracking’s avatarpixeldetracking’s Twitter Archive—№ 4,426

  1. …in reply to @ANderagakura
    @ANderagakura @AIicia @mrjordanbentley @SarahSluis @aripap Many improvements to make in the programmatic pipelines, I wonder if there could be case studies for RTB players, examples: - implementing multiple bids, Criteo improved it’s win rate by X%, it’s revenue by Y% - implementing loss notifications, OpenX saved Z% infra cost
    On twitter.com Twitter logo pixeldetracking’s avatar Mood +5 🙂
    1. …in reply to @pixeldetracking
      @ANderagakura @AIicia @mrjordanbentley @SarahSluis @aripap Obviously it’s an industry effort, how can you convince everyone to make the leap? With tangible ROI figures, product teams from DSPs & SSPs may prioritize those improvements
      Permalink On twitter.com Twitter logo pixeldetracking’s avatar Mood +1 🙂
      1. …in reply to @pixeldetracking
        @ANderagakura @AIicia @mrjordanbentley @SarahSluis @aripap Other option is coercition: I will stop buying on your SSP if you don’t implement X, Y & Z. But does it really work between the big players?
        Permalink On twitter.com Twitter logo pixeldetracking’s avatar Mood 0