-
@PatrickMcGee_ @alexdbauer @Apple @facebook @Google @AdTechExplained @Kantrowitz @kochavaofficial @Techmeme « market share » is a bit misleading, you would think it’s about budgets whereas it’s « only » about attributed installations down to the device. You still have SKAdNetwork for Google, Facebook and others to see the full impact of theirs ads (much more than your chart)
-
@PatrickMcGee_ @alexdbauer @Apple @facebook @Google @AdTechExplained @Kantrowitz @kochavaofficial @Techmeme Not to say Apple does not benefit (it does, Facebook, Google and others have less data to optimize, hence budgets are shifting), but still