pixeldetracking’s avatarpixeldetracking’s Twitter Archive—№ 2,527

            1. Another great article from @benthompson on "Market-Making". Included: insights from the Twitter Scroll acquisition, recent Spotify podcast announcements & Shopify success. A thread stratechery.com/2021/market-making-on-the-internet/ 1/
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          1. …in reply to @pixeldetracking
            Market-Making is not a new concept, let's start with an example in advertising. Ad agencies had an important role: enabling relationships between Big Brands & multiple Ad Sellers 2/
            oh my god twitter doesn’t include alt text from images in their API
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        1. …in reply to @pixeldetracking
          But... Ad agencies now suffer from the big aggregators a.k.a. the Google/Facebook advertising duopoly. NB: this duopoly was built with anti-competitive actions, at the expense of your privacy, cf. Google here pixeldetracking.com/fr/la-domination-publicitaire-de-google & Facebook there pixeldetracking.com/fr/facebook-whatsapp-trahir-confiance 3/
          oh my god twitter doesn’t include alt text from images in their API
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      1. …in reply to @pixeldetracking
        Is (creepy) advertising the only option to support Media? No, but today it's difficult to make a living with subscriptions if you are not big enough (or highly specialized), cf. visualcapitalist.com/ranked-the-most-popular-paid-subscription-news-websites/ 4/
        oh my god twitter doesn’t include alt text from images in their API
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    1. …in reply to @pixeldetracking
      Today, Social Networks play a huge role in driving traffic to Media websites, but the business model is mostly based on (behavioral and crappy) ads. Consequences: - A huge toll on your user experience & privacy. - Not enough revenues for most publishers. 5/
      oh my god twitter doesn’t include alt text from images in their API
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  1. …in reply to @pixeldetracking
    There is a Market-Making opportunity here, from Twitter Scroll acquisition. Scroll: "a blazing fast experience that loads with no ads, no dodgy trackers and no chumboxes of clickbait". Twitter: a huge audience. Writters/publishers: "more money than they would make from ads" 6/
    oh my god twitter doesn’t include alt text from images in their API
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    1. …in reply to @pixeldetracking
      Describing the Market-Making opportunity: "Twitter could offer one price tier for no ads, and another price tier for getting past paywalls, and perhaps even individual site subscriptions above that." 7/
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      1. …in reply to @pixeldetracking
        "Creators were limited to mediums that they could fully control — i.e. text and podcasts — and only on the open web" And it was hard to monetize (ads or subscriptions) ==> We saw the Twitter/Scroll Market-Making opportunity for text, but what about podcasts? 8/
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        1. …in reply to @pixeldetracking
          Spotify doesn't want to be an aggregator: "Meeting independent creators on their terms, not ours" "In this case Spotify isn’t market-making: rather, it is recognizing that creators are going to want to make their own markets" 9/
          oh my god twitter doesn’t include alt text from images in their API
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          1. …in reply to @pixeldetracking
            This goal is not aligned with creators but also with their users. More details on recent Spotify podcast announcements here: stratechery.com/2021/spotifys-surprise/ 10/
            oh my god twitter doesn’t include alt text from images in their API
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            1. …in reply to @pixeldetracking
              Another interesting example where a Market-Making company can strive: e-commerce with Shopify. A great opportunity to bring power back to merchants (vs being commoditized on the Amazon Marketplace). A benefit with 3PL: "third-party logistics companies" 11/
              oh my god twitter doesn’t include alt text from images in their API
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              1. …in reply to @pixeldetracking
                The 3PL Shopify benefit, explained 12/
                oh my god twitter doesn’t include alt text from images in their API
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                1. …in reply to @pixeldetracking
                  Interesting examples when you don't want a "Super Aggregators/Advertising" only web "The web started with no economy, then built a commoditized advertising-only one, and now is increasingly a market for all sorts of goods and services — the more differentiated the better." 13/
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