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@saminburncity Hello, Interesting topic :) can we discuss in dm?
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@saminburncity There is a big constraint preventing forward market to succeed: Google (and the whole RTB ecosystem). Nobody wants to lose the big RTB revenue share… That’s why most moves failed in this space. You need enough players/traction… And RTB is far ahead in this game
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@saminburncity You might get there through Programmatic Guaranteed, so the RTB pipes (and adtech RTB tax) is still there