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This post (and the related paper) is an excellent analysis of Chrome 3rd-party cookies removal (and the replacements, the Privacy Sandbox initiatives) theplatformlaw.blog/2020/11/27/new-paper-on-chrome-and-the-privacy-sandbox/ 1/
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“It is not so much privacy legislation per se that carries the greatest weight; rather, it is the policy changes introduced by a handful of tech companies in the name of privacy, namely Google and Apple” 2/
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“While recognizing the privacy benefits it may bring to users (since cross-site tracking will generally be harder), we think Chrome’s policy change (at least as it stands now) is open to criticism on both privacy and antitrust grounds” 3/
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“A more interesting (and delicate) question is whether Google (and potentially other platforms such as Facebook) could be mandated to refrain from combining data across its 53+ user-facing services or refrain from doing so unless it obtains explicit user consent per purpose” 4/
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Google is fighting the external data free-for-all with 3rd-party cookies removal (good on privacy grounds) but not its own internal data free-for-all (bad on antitrust and privacy grounds). Also, Google says no tracking on 3rd party websites but what happen to Chrome Sync? 5/