pixeldetracking’s avatarpixeldetracking’s Twitter Archive—№ 272

  1. …in reply to @WolfieChristl
    @WolfieChristl Ok now I see the argument: Google could theoretically ask only the 1st permission to serve personalized ads (provided that they don’t profile users on those precise ads). But they ask for both permissions because they refuse to serve personalized ads without profiling users.
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    1. …in reply to @pixeldetracking
      @WolfieChristl One more thing is that unfortunately, the “personalized ads without profiling” option is a complicated one to verify: we must trust the adtech vendor (who will still get user identifier and serve personalized ads)
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    2. …in reply to @pixeldetracking
      @WolfieChristl So the TCF v2 enables publishers to restrict an adtech vendor purpose like to have their personal data collected in a profile. I am curious to see if other adtech vendors will follow Google (or accept to be cut from profiling users by savvy publishers)...
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