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Factchecking this @ProtonPrivacy article... "Apple’s advertising operation follows the surveillance capitalism model of its rivals" 🤔 --> HUGE OVERSTATEMENT, Apple is not tracking you outside of its Apps 1/ @ProtonPrivacy/1595855292788523010
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"This new emphasis on advertising also undermines Apple’s claims about privacy with its App Tracking Transparency (ATT) feature" --> FALSE, App Tracking Transparency (ATT) is a big step in the right direction 💪 3/
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"In fact, it appears ATT may have been more about blocking competitors than protecting user privacy." --> FALSE, it's just that the most invasive forms of tracking are now prohibited if no consent 🙌 4/
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You cannot turn off Apple analytics @mysk_co/1594515363093712896 --> TRUE, a SHAME for Apple (and a ePrivacy violation), but note that the purpose is analytics, not personalized advertising 🧐 5/
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"ATT targeted a very specific niche of data collection" --> FALSE, otherwise there wouldn't be dozens of adtech companies (including Google & Facebook) tracking your every move in the different Apps🧐 @ProtonPrivacy, a new friend for adtech companies?! 7/
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"ATT doesn’t prevent companies from monitoring your activity within an app and collecting that data, like Apple does with the App Store and its News and Stocks apps. " --> TRUE, Apple shouldn't track you across its Apps, and block others from doing so 8/
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"Still, this limited tracker blocking has had an effect." --> TRUE, and @ProtonPrivacy should be happy here, the surveillance advertising bubble is very slightly decreasing because of ATT Read @EFF for a better take eff.org/deeplinks/2021/04/apples-apptrackingtransparency-upending-mobile-phone-tracking 9/
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I'm often frustrated and disappointed by Apple privacy claims vs reality, but it's not a reason to spit out the adtech narrative @ProtonPrivacy If we look at surveillance capitalism: - Apple ≠ Google - Apple ≠ Facebook 11/




