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"Should Apple’s ownership of the operating system, iTunes, and the App Store provide it with first-party privileges to all install and purchase data emitted by apps that it does not own?" Insightful article on Apple ATT regulatory scrutiny mobiledevmemo.com/will-regulators-disrupt-app-tracking-transparency/
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To keep in mind, applying this "enhanced tracking rule" elsewhere: - why is IDFV not opt-in? With this iOS identifier, companies can still track users across their own Apps - why are Google, Facebook (and others) allowed to cross user data across context when user say no to ATT?
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Another article on ATT and the controversial Apple “tracking” definition: “why Apple’s approach feels fundamentally unfair, even if you agree with the broader aims” stratechery.com/2022/data-and-definitions/
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Adtech people: "Apple behavior is unfair!" Imagine if people had a clear pop-up to accept or reject Google/Facebook "Personalized Ads" @Thomasbcn/1539644263071457280 🤔