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After the TikTok Pixel, the Snap Pixel 🥳 "Why is it strongly suggested to pass a user parameter (e-mail or phone number) through the Snap Pixel?" businesshelp.snapchat.com/s/article/pixel-website-install?language=en_US Just to measure performance 😇 1/ @pixeldetracking/1523954469146439681
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We even have a nice video to help you setup the Pixel youtube.com/watch?v=pbSAGTtytPU 🎯 5/
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Again, please thank the godfather for this wonderful advertising innovation, Facebook: 🇫🇷 @pixeldetracking/1412519363702370309 They did all the hard work first: get.fifty-five.com/facebook-resilient-signals-guide/ 🧠 6/
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Installing the Pixel through a Tag Manager? Snap got you covered, but don't forget to pass some PII... "The User Email variable helps Snap better match the people using your website." businesshelp.snapchat.com/s/article/formatting-pixel?language=en_US 💡 7/
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"From the outset Snapchat was designed to recreate the feeling of a natural conversation - a private communication between close friends" businesshelp.snapchat.com/s/article/gdpr?language=en_US I'm relieved 😃 10/
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What about consent? businesshelp.snapchat.com/s/article/snap-privacy-faq?language=en_US 🤔 11/
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The Snap Pixel is not everything... ... Introducing the Snapchat Conversions API youtube.com/watch?v=Eff38Aj4RZw 🥳 13/
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Snap: "Privacy at its core: Conversions API is designed and built with privacy in mind" businesshelp.snapchat.com/s/article/conversions-api?language=en_US 😇 14/
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Otherwise, you can send customer data to Snapchat via File Uploads businesshelp.snapchat.com/s/article/event-file-uploads?language=en_US 🤪 17/
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"Advanced Conversions is Snap’s privacy-centric approach to digital advertising. It helps marketers meet their business objectives while respecting users’ ad tracking preferences via Apple’s ATT policy." businesshelp.snapchat.com/s/article/advanced-conversions?language=en_US You trust Snapchat right? 😅 18/
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6 years ago: "Unlike, say, Facebook [...] Snapchat doesn't ask you to tell it everything about yourself, and it doesn't follow you around the internet to collect your data." vox.com/2016/5/9/11594144/evan-spiegel-snapchat 👀 21/
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Snapchat goal: build familiarity and trust with these new solutions seekingalpha.com/article/4513959-snap-inc-s-snap-ceo-evan-spiegel-presents-jpmorgans-50th-annual-global-technology-media-and 🧐 22/