pixeldetracking’s avatarpixeldetracking’s Twitter Archive—№ 5,491

  1. After the TikTok Pixel, the Snap Pixel 🥳 "Why is it strongly suggested to pass a user parameter (e-mail or phone number) through the Snap Pixel?" businesshelp.snapchat.com/s/article/pixel-website-install?language=en_US Just to measure performance 😇 1/ @pixeldetracking/1523954469146439681
    oh my god twitter doesn’t include alt text from images in their API
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    1. …in reply to @pixeldetracking
      At Snap, it's called "Automated Matching": "When the toggle is enabled, the Pixel will automatically attempt to detect and send Snap information about your customers such as information from forms on your website" Don't worry, they hash the data, to "protect user privacy" 🤖 2/
      oh my god twitter doesn’t include alt text from images in their API
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      1. …in reply to @pixeldetracking
        "Manually configuring user parameters (hashed email, hashed phone number) has long been a best practice we’ve always recommended, and Automated Matching helps simplify this" Who wouldn't follow "industry best practices" right? 😈 3/
        oh my god twitter doesn’t include alt text from images in their API
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        1. …in reply to @pixeldetracking
          Automated or manual matching? Honestly, you should do both 💪 4/
          oh my god twitter doesn’t include alt text from images in their API
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          1. …in reply to @pixeldetracking
            We even have a nice video to help you setup the Pixel youtube.com/watch?v=pbSAGTtytPU 🎯 5/
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            1. …in reply to @pixeldetracking
              Again, please thank the godfather for this wonderful advertising innovation, Facebook: 🇫🇷 @pixeldetracking/1412519363702370309 They did all the hard work first: get.fifty-five.com/facebook-resilient-signals-guide/ 🧠 6/
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              1. …in reply to @pixeldetracking
                Installing the Pixel through a Tag Manager? Snap got you covered, but don't forget to pass some PII... "The User Email variable helps Snap better match the people using your website." businesshelp.snapchat.com/s/article/formatting-pixel?language=en_US 💡 7/
                oh my god twitter doesn’t include alt text from images in their API
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                1. …in reply to @pixeldetracking
                  Don't forget to enable "Automated Matching"! 😈 8/
                  oh my god twitter doesn’t include alt text from images in their API
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                  1. …in reply to @pixeldetracking
                    IP address is always useful 👀 9/
                    oh my god twitter doesn’t include alt text from images in their API
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                    1. …in reply to @pixeldetracking
                      "From the outset Snapchat was designed to recreate the feeling of a natural conversation - a private communication between close friends" businesshelp.snapchat.com/s/article/gdpr?language=en_US I'm relieved 😃 10/
                      oh my god twitter doesn’t include alt text from images in their API
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                      1. …in reply to @pixeldetracking
                        What about consent? businesshelp.snapchat.com/s/article/snap-privacy-faq?language=en_US 🤔 11/
                        oh my god twitter doesn’t include alt text from images in their API
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                        1. …in reply to @pixeldetracking
                          Schrems II? Sorry, we haven't heard about it 🤷‍♂️ 12/
                          oh my god twitter doesn’t include alt text from images in their API
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                          1. …in reply to @pixeldetracking
                            The Snap Pixel is not everything... ... Introducing the Snapchat Conversions API youtube.com/watch?v=Eff38Aj4RZw 🥳 13/
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                            1. …in reply to @pixeldetracking
                              Snap: "Privacy at its core: Conversions API is designed and built with privacy in mind" businesshelp.snapchat.com/s/article/conversions-api?language=en_US 😇 14/
                              oh my god twitter doesn’t include alt text from images in their API
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                              1. …in reply to @pixeldetracking
                                Conversions API or Snap Pixel? Both! 👌 15/
                                oh my god twitter doesn’t include alt text from images in their API
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                                1. …in reply to @pixeldetracking
                                  Third-party cookies are still cool 🎯 16/
                                  oh my god twitter doesn’t include alt text from images in their API
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                                  1. …in reply to @pixeldetracking
                                    Otherwise, you can send customer data to Snapchat via File Uploads businesshelp.snapchat.com/s/article/event-file-uploads?language=en_US 🤪 17/
                                    oh my god twitter doesn’t include alt text from images in their API
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                                    1. …in reply to @pixeldetracking
                                      "Advanced Conversions is Snap’s privacy-centric approach to digital advertising. It helps marketers meet their business objectives while respecting users’ ad tracking preferences via Apple’s ATT policy." businesshelp.snapchat.com/s/article/advanced-conversions?language=en_US You trust Snapchat right? 😅 18/
                                      oh my god twitter doesn’t include alt text from images in their API
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                                      1. …in reply to @pixeldetracking
                                        Of course, it's not "tracking" per Apple ATT guidelines 🤯 19/
                                        oh my god twitter doesn’t include alt text from images in their API
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                                        1. …in reply to @pixeldetracking
                                          A "Reject Cookies" button is obviously too much to ask 😑 20/
                                          oh my god twitter doesn’t include alt text from images in their API
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                                          1. …in reply to @pixeldetracking
                                            6 years ago: "Unlike, say, Facebook [...] Snapchat doesn't ask you to tell it everything about yourself, and it doesn't follow you around the internet to collect your data." vox.com/2016/5/9/11594144/evan-spiegel-snapchat 👀 21/
                                            oh my god twitter doesn’t include alt text from images in their API
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                                            1. …in reply to @pixeldetracking
                                              Snapchat goal: build familiarity and trust with these new solutions seekingalpha.com/article/4513959-snap-inc-s-snap-ceo-evan-spiegel-presents-jpmorgans-50th-annual-global-technology-media-and 🧐 22/
                                              oh my god twitter doesn’t include alt text from images in their API
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