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"The EUID identity set will be based on LiveRamp’s Authenticated Traffic Solution, a tool publishers use to collect emails from site visitors and then license the data for advertising." adexchanger.com/online-advertising/liveramp-and-the-trade-desk-launch-an-eu-specific-id-and-call-for-an-end-to-programmatic-infighting/ Some adtech companies never learn... We don't want another identifier