pixeldetracking’s Twitter Archive—№ 900

The adtech industry is endlessly working to circumvent browsers protections. Last "idea"? Write cookies from your own web server (Safari ITP put an expiry cap at 7 days for javascript cookies). How they communicate: adweek.com/programmatic/prebids-new-id-gives-publishers-much-needed-control-over-their-data/ The reality: publishersupport.conversantmedia.com/products/pubcid-pubs#user-id-module