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@nataliabielova @LINCnil @CNIL Great study! The interconnection between SSPs is more limited in practice because of response time. As a bidder (DSP/SSP), you have to submit your bid in less than X ms (100ms or slightly more), hence you have even more limited time to run your own auction.Permalink On twitter.com
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@nataliabielova @LINCnil @CNIL Other considerations which prevent this interconnection: SSPs (and their clients, the publishers) don’t like to sell to intermediaries (they prefer direct buyers) because of cost and brand safety (malwares, unwanted advertisers...)Permalink On twitter.com
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@nataliabielova @LINCnil @CNIL In practice, the main interconnections are with Google Exchange Bidding (SSPs are bidding on Google supply) and Amazon Transparent Ad Marketplace (Amazon supply)On twitter.com
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